Maggi is a truly inspiring partner in the kitchen who lets those wishing to eat well make tasty dishes any time, in any situation. In line with this, the brand is continuously there for its consumers in the kitchen with its broad product range which lets them discover an endless number or new flavors by adding fresh ingredients.
If a brand is continuously there for its consumers in the kitchen, then it must be the case in any situation, therefore reacting fast is inevitable. This is especially important in the event of substantial changes such as the one created by COVID-19. It has more or less become a cliché lately, but the world really has turned upside down, everything has changed, which applies to all walks of life, including who cooks what, how, why and with whom. There is a lot more happening in the kitchen right now than before.