While creating the artwork, we went back to the original keywords and thought in airy, fresh visual solutions, keeping in mind that this is a community product. MyMátra is an entry-level wine of the region, in which fragrant varieties dominate, so we built the visual world mostly on feelings, moods, and colours.
As a first step, we created the symbol system of the typical aromas and fragrances of the Mátra wine region. Then we tried to present them as abstract as possible, so that the consumer looking at the label would not see separate graphic elements, but a single cloud of scents, a feeling. Once we had that, we filled these shapes, reminiscent of fruit and plant elements, with colour.
A particularity of the brand colour palette is that, although we use many shades, each colour matches all of them. This was one of the biggest challenges in the process, but it was worth the effort, as it made the design of the unique wine labels much easier later on.
After that, all we had to do was to take the most characteristic aroma and fragrance symbols of the wines and put them into our die cut label reminiscent of the silhouette of Mátra.
The graphic elements were deliberately placed randomly to reinforce the airy, floating feeling, which reminds us the fragrant character of the wines of Mátra.
The fact that we worked with the same graphic elements and colour palette meant that, although each label is different in its own way, they still form a coherent shelf image.
The MyMátra brand debuted at the beginning of May with seven winemakers from Mátra, who created their own version of this community wine. It is worth tasting them, because not only their appearance has become remarkable, but also the contents of the bottles.