HAIRCLINIC NEW IMAGE TVC
What if our hair could talk...?
- Creative Concept
Since HairClinic’s former commercial had been on TV for years and ‘grew tired’, we wanted to refresh the product’s image with a concept which on the one hand maintains the professional positioning of the brand, and on the other hand uses a more conversational tone to bring it closer to consumers and increase the emotional connection with the brand.
The biggest challenge was coming up with an idea that clearly differentiates the HairClinic brand from the competition. What we wanted to find out was how we could shake up a commercial cliché with a creative idea. That’s how the concept of talking hairs was born, which irregularly presented hair problems from the perspective of the target audience’ hair rather than that of the target audience. We used this creative idea to bring the consumer closer to the topic emotionally.
In addition to this, the idea also greatly confirmed the professional positioning of HairClinic. The ambassador of the brand has been master hairdresser Tamás Zsidró for 6 years, who got a special expert role in the commercial: he speaks the language of hairs in the strict sense of the word. By doing this, we proved that a creative idea can even make a typical commercial cliché exciting.