We created an integrated communication launch campaign with Sole-Mizo for the Mizo Milk Shake product family. On the one hand, our goal was to familiarize consumers with the new product type, and on the other hand to position the brand as the maker of products that meet modern consumer needs. We built the creative concept on two of the Milk Shake’s characteristic features: the unique flavor and the shaking.
Young people who are willing to try out new things got to taste the product at the Milk Shake Balaton Roadshow and during the TRND project as well. In addition to designing the logo, the packaging, the carton and the four pack, we also developed a short animated film. Beside the Facebook adverts sweepstake, the product launch was also supported by POS materials, a radio and press campaign, as well as advertisements in public places and on vehicles.
