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We introduced the Rossmann+ discount card with Rossmann to unify all their previous loyalty programs.
This step was a significant milestone, which we supported with an integrated campaign that accounted for all of the company’s communication for the whole year. In line with the concept that was built on the requirements of the target consumer segments, we created a 3-episode TVC series, as well as a nation-wide online and instore campaign.
During the campaign periods, we progressed from general benefits to personal messages. We achieved the KPIs linked to the launch of the Rossmann+ card significantly sooner, some 6 months ahead of schedule.