GSK launched a new product within its Neo Citran portfolio, the Neo Citran tablet, which offers the efficiency of the consumer-favorite oral solution in a more convenient form.
In close cooperation with our client, we designed a key visual for the launch campaign and awareness-raising out-of-home materials. On the creative platforms, we had to emphasize the new medication form, the tablet in a straightforward manner. The visual concept successfully connected the efficiency of the oral solution with the advantageous benefits of the new product, which was confirmed by Synetiq’s research at a later stage.
On the street posters and the materials we placed in metro carriages and by the escalators, we communicated the messages to the consumers in relevant situations aligned to travelling: the strength of Neo Citran is conveniently accessible in tablet form anywhere and anytime.