Lead agency cooperation with a major private health care provider
Affidea Hungary is one of the largest private healthcare providers in the country. Their market is special within the healthcare sector, as it includes a wide range of services from outpatient care to special examinations and services, such as endoscopic gastroenterology, and a range of imaging diagnostics. Progressive’s task is to support the brand, the service and corporate communications from strategic planning to full campaign implementation. We put the digital ecosystem on an entirely new footing, including PPC, social media, websites, databases, SEO, analitics and local digital tools. Digital and PR tools play an important role in our campaigns. In lay communication PR is primarily used to build disease and corporate awareness, while in the health media we focus on medical relations. The key to the success in our lead agency cooperation is collective thinking, the sharing of experience and knowledge, and the relentless pursuit of innovation.