Work

If our hair could talk..

If our hair could talk..

HairClinic TVC developement

We created a new commercial for HairClinic with Omega Pharma Hungary.

We wanted to update the brand’s identity with a concept which, on the one hand, maintains the brand’s professional position and, on the other hand, helps us bring the brand closer to the consumers and increase the emotional bond thanks to its conversational tone.

That’s how the concept of talking hairs was born which was unusual in that it didn’t present hair issues from the perspective of the target group but from the perspective of the target group’s hair. The idea supported the professional positioning of HairClinic. Tamás Zsidró, who has been the brand’s ambassador for 6 years, played a special expert role in the film: he literally spoke the language of hairs.