We created a new commercial for HairClinic in cooperation with Omega Pharma Hungary.
We updated the product’s identity with a concept which, on the one hand, maintains the brand’s professional position and, on the other hand, uses a conversational tone to bring the brand closer to the consumers and increase the emotional bond.
That’s how the concept of talking hairs was born which was unusual in that it didn’t discuss hair issues from the perspective of the target group but from the perspective of the target group’s hair. The brand’s ambassador has been Tamás Zsidró for six years, whose character we made more exciting by giving his role the ability to speak the language of hairs.
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