We kindly inform you that the Progressive team is in home office in order to stop the spreading of the COVID-19 pandemic. Life and work goes on. Ongoing project executions are doing well. We are looking forward hearing from you and give awesome answers for today’s hard questions, too! All status and other meetings are going to be held on any of the digital platforms. We have common responsibilty, prevention is more important than ever! Don’t panic.
We created a new commercial for HairClinic with Omega Pharma Hungary.
We wanted to update the brand’s identity with a concept which, on the one hand, maintains the brand’s professional position and, on the other hand, helps us bring the brand closer to the consumers and increase the emotional bond thanks to its conversational tone.
That’s how the concept of talking hairs was born which was unusual in that it didn’t present hair issues from the perspective of the target group but from the perspective of the target group’s hair. The idea supported the professional positioning of HairClinic. Tamás Zsidró, who has been the brand’s ambassador for 6 years, played a special expert role in the film: he literally spoke the language of hairs.