Organizational transformation at Deutsche Telekom

Organizational transformation at Deutsche Telekom

Deutsche Telekom

Jointly with Deutsche Telekom, we created the world’s first Anython – not simply “just an event”, but something no one had ever done before. Our job was to fully organize and conduct the event.

The aim of the one-day workshop was to find and support those of the 200,000 employees around the world that lead the organizational change. In the planning phase, we examined the best barcamps and design thinking workshops and squeezed them together into an event that was richer in dedication and collaboration than anything ever was.

We created a multidimensional, cross-continental and cultural and ever-changing visual world, one just like the global challenges Deutsche Telekom is facing. In the communication strategy, shareability and content generation were given special significance. In order to maximize reach, we only created and displayed elements that encouraged participants to photograph and share what they saw, and the consistent use of hashtags also served this purpose – to maximize reach.

The creative implementation won the HR KOMM design gold and the RGB Creative Design and Event design RED awards.