We kindly inform you that the Progressive team is in home office in order to stop the spreading of the COVID-19 pandemic. Life and work goes on. Ongoing project executions are doing well. We are looking forward hearing from you and give awesome answers for today’s hard questions, too! All status and other meetings are going to be held on any of the digital platforms. We have common responsibilty, prevention is more important than ever! Don’t panic.
We laid the foundation of a new brand as part of a strategic cooperation. Our job was to fully build the Berger Házak brand, extending from strategy through visual identity to conducting the launch campaign.
Berger Házak was founded in response to the opportunities in the construction industry in 2017 as a successor to Beregszászi Gerendaházak, a long-established company known for its log houses. The company constructs durable private houses and public buildings from high-quality, treated wood components and environmentally friendly materials using an automated technology which, although is still unique on the domestic market, has long been applied in Western Europe. As a responsible company, it strives to reduce the ecological footprint of the construction industry in Hungary, therefore it attempts to contribute to the spread and extensive usage of innovative, environmentally friendly solutions.
Progressive and Berger Házak have worked in close strategic collaboration from the beginning, in order to support building the brand and the sale of the European-quality prefabricated houses. We have built and implemented a communication strategy on the brand’s website, social media platforms and in the press.