Real social value

Real social value

Deutsche Telekom Smart City Instagram campaign

B2B digital content

We’ve launched a joint campaign with Deutsche Telekom and WWF (World Wildlife Found) on the telekomsmartcity Instagram page for Europe’s urban wildlife.

We supported the sales goals of Deutsche Telekom’s smart city developments with a unique idea. It is difficult to present the complex benefits of urban and industrial systems to the consumer target group, but it’s important for decisionmakers’ to make the city dwellers understand these benefits. We found the most socially valuable topic and built a social media activated campaign around it.