We designed an appearance for Budapest Airport at the trade fair that had to fulfil multiple roles simultaneously. It needed to be suitable for networking, deepening professional relationships, and conducting negotiations. Additionally, our goal was to convey BUD's three messaging pillars while promoting Budapest as a destination.
In line with these requirements, we created a sky bar atmosphere at the booth where visitors could learn about both the attractive business opportunities of BUD and the beautiful sights of Budapest. We created an urban, industrial, yet elegant meeting point.
We made the experience enjoyable for guests by providing delicious drinks, snacks, and freshly baked chimney cakes, and showcasing the attractions of Budapest.
As sustainability and recycling are important to the company, we made sure to incorporate as many existing elements as possible in the booth's design.