Ericsson presents its latest developments at Innovation Days every year. Since the 2020 event could not be held as usual due to COVID-19 epidemic, the event was held online.
To accomplish the task, we worked on Progressive's virtual platform. To present the latest innovations, we shot all together 17 short films as an important element of the preparation. The themes related to 5G and to the most advanced communication infrastructures. During the virtual event, we provided a customized, interactive, live digital environment for the participants who joined from several countries in these 2 days. With the help of the personalized program guide, the attendants were able to choose from 3 channels in which time zone, which performance they would like to watch.
The program was completed by famous keynote performers, demo presentations and live Q&A sessions. The most important result of the event was that the proportion of international participants has significantly increased compared to previous years due to the online platform.