Dr. Oetker needed creative concept which clearly positions its category-leading brand to help it gain more market share within the extremely saturated category.
That’s what we did for Vitalis.
We based the concept on a visual gag which featured expressions associated with starting the day energetically and put the product in the center. The key elements of the integrated campaign were TCV spots, radio advertisements, banners, social media advertising, shopper marketing solutions and co-promotional partnership collaborations. We exceeded the set targets: Dr Oetker Vitalis’s market share grew from 31.7% to 38.2% as opposed to the planned 35%.