Dr. Oetker needed creative concept to clearly position its category-leading brand to help it gain more market share within the extremely saturated category.
That’s what we created for Vitalis.
We based the concept on a visual gag focusing on expressions associated with starting the day energetically and the product. The key elements of the integrated campaign were a TCV tag-on, radio advertisements, banners, social media advertising, shopper marketing solutions and co-promotional partnership collaborations. The market share of Dr. Oetker Vitalis grew twice as much as planned.
