True social value

True social value

Deutsche Telekom Smart City Instagram campaign

Deutsche Telekom is developing social insight-based systems for cites. These integrated solutions signify real social values, which we also present in B2C communication.

We have developed a comprehensive, multi-year strategy built on the curiosity of the target group. In the online campaign, we address the broad target group by breaking it up into easily identifiable segments, and include influencers in the creation of content which presents technological concepts and innovations to make this complex topic clearer.

On this platform, the telekomsmartcity Instagram channel, we have launched a joint campaign with Deutsche Telekom and WWF (World Wide Fund for Nature) for urban wildlife in Europe.