Our creative team went wild when we were given the opportunity to tailor the Garage brand's look to the Hungarian market.
We asked six managers and leaders at Progressive about burnout. As a warm-up, it turns out everyone has struggled with lack of motivation or even burnout during their careers. Perhaps that's not surprising among the leaders of a large agency. But it is can be surprising that within Progressive, there are a myriad of informal and formal ways to help those who are trying to get off the merry-go-around or are struggling with personal issues.
Dia Kontra has been a permanent coach at Progressive for almost two years. She spends two days a week in the office and her door is open to everyone from juniors to board members. Dia talked about what burnout means from an expert's point of view, what can be done about it, how to slice a mammoth, and her words will be understood by anyone who has worked at an agency.
Everybody’s keep on waiting: experience shows that agency workers these days are not taking the risk of changing jobs, preferring to stay, even under worse conditions. Forgotten promotions, unclear expectations, too few tenders, stuck in the wrong job
Our team had several wine-related projects in the last two years. Among others, we had the chance to renew the brand of Mátra wine region.
The agency recently held an office opening party, unveiling its new headquarters. In these times of the pandemic, this is exciting news in itself, but perhaps more importantly, they have made three major sustainability commitments. Tibor Hodik, managing partner of the agency, told us about why green activites are worthwhile for every participants.
Google has recently announced that Universal Analytics will be permanently discontinued on July 1, 2023, and will no longer collect data. It will be replaced by Google Analytics 4 (GA4), which has been available and can be used to measure our digital surfaces since 2019.
Modern, dynamic, premium ¬ this is the best way to describe the capital's newest upscale restaurant, YAMA, which our agency has made unforgettable with unparalleled communication and design solutions.
Ever since we started more than two decades ago, Progressive has focused on creating a corporate culture that supports individuals and, through them, the successful teamwork and operation of the team. During this time, we have continuously added conscious and intuitive elements to our working method and internal communication to enrich and make it more effective, at the same time making the company attractive to job seekers.
Whatever a company does to inform itself about the market, it is certainly not a good direction to take if the outcome of its research and survey is a thick document, thousands of pages long, in which it has to search for concrete solutions with a magnifying glass. Faced with this problem, Progressive has developed its own methodology to address the situation.
The packaging design for Sol Montis' Absurd range was the most exciting project for me last year. A quality product, a flexible client, a good team, an unusual concept and an almost free hand: everything you need for a real love project.
Media buying data, focus group discussions, questionnaire research, in-depth interviews, insight research, data-driven planning... We need a wide range of information to make informed strategic decisions.
The world’s first global knowledge-sharing event on emergency contraception took place at the beginning of this year. We started preparing the event and related communication activities at the end of last year.
Digital strategy is no guarantee of anything in itself: we need to monitor its effects and validity constantly. It is vital to understand the way our users behave, just as to understand the results of our digital activities to execute communication that is efficient, well-founded, and able to respond to changes, even to start fresh, when needed.
Well, it is not entirely true, as the building itself took only 1 week, but the planning required 2 months of hard work beforehand. But let us start at the beginning. The whole story started with multiple initiatives running alongside one another, and we just couldn’t wait to connect the dots … In the autumn of 2020, Provident invited our company to submit a bid for an event tender.
I’ve been planning for a long time to tell you about one of our heaven-sent projects from last year, the Sol Montis project. What makes this article exciting is that it shows both the client and agency side of the project. So let us start the Sol Montis story, a bit differently than in usual PR articles.
In 2020, a lot has changed. As a result, we have been enriched with several new ideas, technical solutions and experiences, which not only our customers could enjoy, but also us.
We do not say much new about the extent to which COVID-19 has enhanced the importance of online solutions.
If everything turns upside-down, how flexible do the different generations react? Is it possible to create the same experience in the digital space? Can brand loyalty still exist or is it likely to reach its customers online? We spoke with Lajos Pingiczer, Senior Regional Retail Marketing Manager at Laboratoire Bioderma for the Middle East market.
On the one hand, it has become a cliché that COVID-19 turned the world upside down, and on the other hand, the virus is the most effective digital transformer.
Nowadays a popular topic is what challenge Covid-19 posed to brands and how marketers should respond to them. There has been less focus on advertising agencies, even though we as advertisers have an important role in making the new world work as it should.
In 2018, Telekom Hungary hired us to develop a speed measuring system in the Veszprém Aréna for the Telekom Veszprém team. We wanted to popularize the Telekom SpeedRadar by devising a game which shows fans more clearly the importance of the speed of a shot in handball and thus bring them closer to the team.
How does a team start an important task, where everyone is aware of the fact that the goal is to surpass everything so far? I mean, all the ideas, the designs, the program elements, and its presentations.
Covid-19 presented numerous challenges for marketing specialists all over the world. How did the clients react? What kind of impact had the epidemic for the marketing communication plans? What kind of help and adaptation could the clients expect from the agencies?
If a brand is continuously there for its consumers in the kitchen, then it must be the case in any situation, therefore reacting fast is inevitable. This is especially important in the event of substantial changes such as the one created by COVID-19.
COVID-19 transforms our lives, our work. At Progressive, we adopted a new working method on March 16. Technology has always interwoven our livers – our agility, fast response times and quality work regardless of one’s location have long been facilitated by our digital systems.
I could achieve the goal and meet the clients’ requirements if I drew something bold, brave and out-of-the-ordinary to the European eye and that I had to build it on letters.
Our client, T-Systems Hungary reached out to us in September to tell us that they needed a playful demo to present their cybersecurity-related products and to raise attention to the importance of cybersecurity.
For years, the need for an interactive solution has come up in a number of event projects. In times like this, back in the day, we would make a microsite or iPad app, then a bit later, VR games or even a complex VR platform.