The packaging design for Sol Montis' Absurd range was the most exciting project for me last year. A quality product, a flexible client, a good team, an unusual concept and an almost free hand: everything you need for a real love project.
Media buying data, focus group discussions, questionnaire research, in-depth interviews, insight research, data-driven planning... We need a wide range of information to make informed strategic decisions.
The world’s first global knowledge-sharing event on emergency contraception took place at the beginning of this year. We started preparing the event and related communication activities at the end of last year.
Digital strategy is no guarantee of anything in itself: we need to monitor its effects and validity constantly. It is vital to understand the way our users behave, just as to understand the results of our digital activities to execute communication that is efficient, well-founded, and able to respond to changes, even to start fresh, when needed.
Well, it is not entirely true, as the building itself took only 1 week, but the planning required 2 months of hard work beforehand. But let us start at the beginning. The whole story started with multiple initiatives running alongside one another, and we just couldn’t wait to connect the dots … In the autumn of 2020, Provident invited our company to submit a bid for an event tender.
I’ve been planning for a long time to tell you about one of our heaven-sent projects from last year, the Sol Montis project. What makes this article exciting is that it shows both the client and agency side of the project. So let us start the Sol Montis story, a bit differently than in usual PR articles.
In 2020, a lot has changed. As a result, we have been enriched with several new ideas, technical solutions and experiences, which not only our customers could enjoy, but also us.
We do not say much new about the extent to which COVID-19 has enhanced the importance of online solutions.
If everything turns upside-down, how flexible do the different generations react? Is it possible to create the same experience in the digital space? Can brand loyalty still exist or is it likely to reach its customers online? We spoke with Lajos Pingiczer, Senior Regional Retail Marketing Manager at Laboratoire Bioderma for the Middle East market.
On the one hand, it has become a cliché that COVID-19 turned the world upside down, and on the other hand, the virus is the most effective digital transformer.
Nowadays a popular topic is what challenge Covid-19 posed to brands and how marketers should respond to them. There has been less focus on advertising agencies, even though we as advertisers have an important role in making the new world work as it should.
How does a team start an important task, where everyone is aware of the fact that the goal is to surpass everything so far? I mean, all the ideas, the designs, the program elements, and its presentations.
Covid-19 presented numerous challenges for marketing specialists all over the world. How did the clients react? What kind of impact had the epidemic for the marketing communication plans? What kind of help and adaptation could the clients expect from the agencies?
If a brand is continuously there for its consumers in the kitchen, then it must be the case in any situation, therefore reacting fast is inevitable. This is especially important in the event of substantial changes such as the one created by COVID-19.
COVID-19 transforms our lives, our work. At Progressive, we adopted a new working method on March 16. Technology has always interwoven our livers – our agility, fast response times and quality work regardless of one’s location have long been facilitated by our digital systems.
In 2018, Telekom Hungary hired us to develop a speed measuring system in the Veszprém Aréna for the Telekom Veszprém team. We wanted to popularize the Telekom SpeedRadar by devising a game which shows fans more clearly the importance of the speed of a shot in handball and thus bring them closer to the team.
For years, the need for an interactive solution has come up in a number of event projects. In times like this, back in the day, we would make a microsite or iPad app, then a bit later, VR games or even a complex VR platform.
Our client, T-Systems Hungary reached out to us in September to tell us that they needed a playful demo to present their cybersecurity-related products and to raise attention to the importance of cybersecurity.
I could achieve the goal and meet the clients’ requirements if I drew something bold, brave and out-of-the-ordinary to the European eye and that I had to build it on letters.