The lab

The lab, where we are looking for the antidote to routine. A few things we've been thinking about lately, from creative experiments to ideas and everything in between.

We're now a fifty-three person multidisciplinary team, each bringing something distinct - united by the same standards.


Progressive Next25: we’re not looking back at the past, but looking ahead!

Progressive Next25: we’re not looking back at the past, but looking ahead!

In the life of a company, a birthday is always a special occasion. It involves a bit of reflection, a bit of celebration, and, to be honest, quite a lot of orga...

Author: Szabó Orsolya.

AI as a mindset: this is how we use it at Progressive

AI as a mindset: this is how we use it at Progressive

In the previous instalment of our series, I wrote about the 25-year-old Progressive’s ongoing renewal; this time, I’ve chosen to explore our relationship with A...

Author: Buzási Bence.

Generation Z in the advertising industry – A challenge or an opportunity?

Generation Z in the advertising industry – A challenge or an opportunity?

In the first instalment of my series of articles, I mentioned that I’ve been working at Progressive for 16 years. I promised to explain what has kept me here fo...

Author: Szabó Orsolya.

“Every detail counts – it’s not just about whether the tiramisu was sweet enough.”

“Every detail counts – it’s not just about whether the tiramisu was sweet enough.”

The title is, of course, half a joke, but half very serious indeed. At Progressive, event organisation isn’t just a matter of ticking off a logistical checklist...

Author: Hodik Tibor.

Still progressive after 25 years – or what drives us?

Still progressive after 25 years – or what drives us?

When my brother and I embarked on this whole venture 25 years ago, we didn’t have any grand strategy behind us. Just enthusiasm, curiosity, and that instinctive...

Author: Buzási Bence.

Two agencies under one roof: what makes Progressive so progressive?

Two agencies under one roof: what makes Progressive so progressive?

Twenty-five years is a long time in the life of an advertising agency; for us, however, it does not mean clinging to old-school traditions or dwelling on the pa...

Author: Szabó Orsolya.