An employer brand built on real people and real stories.

The Progressive employer branding team designs employer branding strategies, creative platforms and recruitment campaigns that are built on the agency’s genuine culture, values and people’s stories. We’re not looking for empty promises, but rather what employees and candidates actually experience, understand and find appealing. Through strategic thinking, creative storytelling and measurable campaign performance, we help ensure that the employer brand simultaneously supports recruitment, retention and internal engagement.

Employer branding strategy, creative platform, recruitment campaign, internal communications and content development, all integrated into a single system, to ensure the employer brand connects authentically with people.

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Employer Branding
Employer Branding
German Telekom Budapest Airport EY Apple German Telekom Budapest Airport EY Apple German Telekom Budapest Airport EY Apple German Telekom Budapest Airport EY Apple

Areas of service: we make the most of every employee’s story

Employer branding strategy and EVP

“A good employer brand doesn’t just come up with an image of what the company should look like; it clearly articulates why it’s worth being part of it.”

Member of the Progressive Employer Branding team

An employer brand is built on the organisation’s genuine corporate culture, the employee experience and an understanding of candidates’ expectations. We look at the values the organisation stands for, the experience it offers its staff, the roles and target groups where it needs to become more attractive, and the promise it can credibly make. This forms the basis for the EVP, the core messaging framework and the creative direction. At Progressive, we work with renowned experts in internal communications, HR and organisational psychology who bring decades of experience to this field. This expertise is further strengthened by Lazac HR: our own award-winning HR innovation, which translates values into everyday behaviour and visible recognition.
Recruitment campaigns and creative platforms

“A good recruitment campaign gives people a reason to imagine themselves working for you.”

Member of the Progressive Employer Branding team

In recruitment campaigns, we start by analysing the target group’s decision-making situation: what they are looking for, what they are unsure about, what language is best to address them in, and what evidence lends credibility to the offer. We also design creative platforms, campaign messages, social media and performance-based adverts, landing pages, and video and image content to ensure that candidates gain a genuine impression of the company that goes beyond the information provided.
Internal communication, training and employee content

“Employer branding starts from within: it depends on whether people can see themselves reflected in the story.”

Member of the Progressive Employer Branding team

When it comes to internal campaigns, educational programmes, onboarding content, e-learning solutions, employee stories and culture-building communications, we focus on engagement, clarity and authenticity. The aim is to ensure that internal content does not come across as compulsory communication, but rather helps employees connect with the company’s values, goals and community.

The usual employer branding routine...

Empty promises from employers: when the messaging sounds good but isn’t closely linked to the actual employee experience.

Recruitment without a campaign mindset: when job adverts, social media posts, landing pages and internal communications do not form a coherent narrative.

Internal content without indentation: when training, onboarding or corporate values communication feels more like a compulsory task than a shared experience.

…and our approach to employer branding

We’re starting from a genuine culture: We build the employer brand on the basis of the organisation’s values, employees’ stories, the candidate experience and its business objectives.

We build on human insights: We’re looking at what makes a workplace attractive, credible and distinctive to the people you want to reach.

We are planning a creative platform: Recruitment and internal communication do not consist of separate messages, but rather of a creative system that operates across multiple channels and targets multiple audiences.

We plan the content and the campaign together: Social media, performance, landing pages, video, photos, interviews, internal communication and education can all be developed in the same direction.

We’ll teach Brain about the employer brand: We upload the finalised EVP, brand voice, messaging framework, visual identity and campaign insights into Progressive Brain. This ensures that future recruitment campaigns, internal content and creative briefs are already built around the character of your own employer brand.

We work within a transparent, collaborative process: The Customer Portal and the review platform help to ensure that versions, feedback and approvals can be tracked.

Related work

All Employer Branding references
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We're always excited to hear from people who believe in what they're creating.

Szabó Orsolya

Szabó Orsolya

Business Unit Director, Partner

This is how we work together

How do you go about launching an employer branding project?

By understanding the company’s culture, objectives and position in the candidate market. We’ll look at who you want to reach, what kind of employee experience you offer, what your current strengths are, and where you need to develop more precise, authentic or appealing communication.

How do you work with the employer’s value proposition?

We do not treat the EVP as a standalone HR statement, but rather as the foundation for future campaigns, internal communications and the candidate experience. We draw on workshops, employee insights, management perspectives and market context to develop a promise that the organisation can authentically represent.

Can you organise a recruitment campaign as well?

Yes. We design creative platforms, campaign messages, social media and performance adverts, landing pages, as well as video and image content. The aim is for candidates not just to see a job vacancy, but to understand the environment, the values and the opportunities they would be joining.

How do you work out what you can rely on?

We begin the process with discussions, workshops and by bringing together internal experiences and candidate market perspectives. We seek to identify the genuine strengths, stories, tensions and opportunities that can be used to build both authentic internal communication and an appealing recruitment message.

Can you also develop internal communication or educational programmes?

Yes. We also produce internal campaigns, onboarding and educational content, e-learning programmes, employee stories and communications designed to build company culture. In such cases, it is particularly important that the content does not feel like compulsory material, but rather comes across as an understandable, engaging and human experience.

How is employer branding linked to performance campaigns?

A strong employer brand can be measured in terms of both creativity and media reach. In recruitment campaigns, we monitor which messages, targeting, creative approaches or landing page logic yield better candidate quality, interest or applications, and we feed these insights back into the campaign.

How does Progressive Brain help with employer branding?

We upload the completed EVP, messaging framework, brand voice, visual identity, target audience insights and previous campaigns into Progressive Brain. This means that future recruitment campaigns, internal content or creative briefs will no longer start from scratch, but will be built on the context of your own employer brand.

What is my role as a client in this process?

As a client, it is crucial to clarify your organisational context, business objectives, HR priorities and internal approval criteria. We lead the strategic and creative process, whilst the Client Portal and review platform help to ensure that versions, feedback and approvals are transparent.

How do you measure the success of an employer branding initiative?

Success depends on the objective: we can look at the number of applications, the quality of candidates, campaign performance, engagement, employee feedback, internal acceptance or, in the longer term, employer brand awareness. The most important thing is that we define together, right from the start, what kind of change we want to achieve.