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Production

From idea to high-impact, precisely crafted content

Turn creative ideas into high-quality, campaign-ready content with an award-winning production team. Video, audio, filming, DTP, 2D and 3D animation, AI production, post-production and adaptation are all available in one place. With an in-house studio and production specialists, your campaign can move quickly, flexibly and cost-effectively. Strategy, creative thinking and production work closely together, so the original idea is not lost in execution—it becomes clearer, more useful and more consistent communication.

An in-house studio, video and audio production, DTP, animation and post-production, all under one roof, to turn a creative concept into campaign-ready content optimised for each channel.

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Production
Production
Carlsberg
Real Élelmiszerlánc
Nestlé
Rossmann

Areas of service – get more out of every idea

In-house studio and video production

“A good production doesn’t just bring an idea to life; it helps shape it so that it actually works.”

Tamás József Jenei, Head of Content

Keep your production close to the creative idea. An in-house studio and experienced production team give you faster feedback, more flexible revisions and cost-effective delivery. Whether you need a campaign film, radio ad, social video, product demo, event content or internal communications, the process stays connected from the first concept to the finished asset.
Post-production, versioning and platform adaptation

“A piece of work is finished when it functions in the form in which people actually encounter it.”

Marcell Szőke, Head of Concept

Go beyond simple resizes and cutdowns. Your content is adapted for the real conditions of each platform, with the right aspect ratio, length, subtitles and technical specifications. The result is campaign-ready material that supports the message and the objective wherever it appears.
2D/3D animation and AI videos

“Animation is at its best when it makes complex ideas not only visually striking, but also easy to understand.”

Zsolt Baranyai, Creative Group Head

Bring complex ideas to life quickly and clearly. Animation gives you a precise, flexible way to explain product benefits, processes or technical solutions—where live-action filming would not be the best fit.
DTP and digital

“Good DTP is discreetly precise: it does not distract from the message, but creates order and consistency.”

Péter Bittmann, DTP Production Lead

Get print and digital materials that are ready to produce or publish. From publications and POS materials to banners, presentations, ads, packaging and sales tools, every asset stays visually consistent, technically accurate and true to your brand.

The usual production routine...

Creative ideas without production reality: when a concept only meets execution at the end, and production reveals what will not work, what costs too much or what does not fit the channel.

A slow, fragmented process: when time, feedback and the original creative intent get lost between separate suppliers.

Technical output without strategic alignment: when an asset gets produced but does not serve the campaign objective, platform logic or message it was originally meant to support.

…and our production methodology

Creative and production working together: your idea takes shape with production realities in mind from the start. Production is not a final-stage handover; it helps protect the concept throughout delivery, so the result stays effective and the execution is precise.

In-house studio and specialists: you benefit from faster turnaround, better control and more cost-effective production. Versions, adaptations, short videos, interviews, audio content and social assets can all be produced more easily.

Channel-optimised assets: your creative work and video content are versioned for each platform, format, duration and technical specification. The result is not simply produced material, but content adapted to the environment where it needs to perform.

Visual and technical quality control: across DTP, animation, post-production and export, every asset is checked to ensure it stays on-brand, accurate, usable and technically flawless.

A transparent, faster process: the Progressive Client Portal and review platform keep tasks, changes and approvals easy to follow. Open work in progress directly in your browser via a magic link—no installation or download required—then comment and approve it in one place. Versions stay organised and accessible, so less time goes into coordination and more into high-quality creative decisions.

Related work

All Production references
Get in touch

Thinking about a similar project? Let's get in touch.

Zoltán Kovács

Zoltán Kovács

Group Account Director

This is how we work together

What does the production team do at Progressive?

The team is responsible for the production and technical implementation of creative content: in the form of video, audio, DTP, animation, filming, post-production and platform adaptation. For us, this is not a separate technical task, but a natural extension of our creative and strategic thinking.

What are the advantages of having an in-house production team?

Faster coordination, more flexible revisions, better quality control and a closer link between the creative concept and its execution. As the studio and production specialists are in-house, production can be faster and more cost-effective, particularly for regular photo, video or social media content.

What sort of video content can you produce?

We produce campaign videos, social media videos, employer branding interviews, product demonstrations, educational materials, event videos, internal communication videos and short-form content tailored to specific platforms. We always tailor the format to the objective, the context of use and the attention span of the target audience.

Do you have your own studio?

Yes. In our own, well-equipped studio, we are able to produce both video and audio content. This is a major advantage because it’s on-site, easily accessible, flexible to use, and in most cases makes regular content production or rapid campaign responses more cost-effective.

Do you help with the preparations for the shoot as well?

Yes. We also provide support with planning the concept, script, location, cast, technical requirements, schedule and production process. The aim is to ensure that, on the day of filming, we aren’t left fumbling for direction, but that everyone has the same vision, message and final product in mind.

Do you use AI in your production work?

Yes. We use AI as a creative tool in exactly the same way as any other production tool: whenever and wherever it enhances the idea, the visual world or the production process. We use AI to create entire films, visual styles, motion graphics and rapid prototypes, but always under strict creative control. The concept, directorial decisions, brand voice, pacing and final quality remain the responsibility of humans.

Can you produce campaign materials in a range of sizes and formats?

Yes. We create different versions of our creative assets and videos for each platform, aspect ratio, length and technical specification. Whether for social media, display, YouTube, presentations, print or internal communications, we ensure that the material is not just resized, but that it works effectively in the given context.

Why is it important for the production team to understand the campaign strategy?

This ensures that the final product is not only technically sound, but also serves precisely the communication objective on which the campaign is based. If the production team understands the insight, the message, the target audience and the channel, they can make better decisions, even when it comes to the finer details.

How does Progressive Brain learn the rules of my brand?

At the start of our collaboration, we’ll upload your brand’s style guide, data from your previous campaigns, research and creative materials into your own, fully secure Progressive Brain environment. This means the system doesn’t just make generalisations; it understands the specific context and history of your brand right from the very start.

Is our campaign data safe with Progressive Brain?

Yes. Progressive Brain is a closed, client-level isolated RAG (Retrieval Augmented Generation) system: each agent can only access data relating to its own brand. We process data only to the extent necessary for the service to operate, and we do not use it to train AI models. Access is granted exclusively to authorised users and our designated specialists.

What is my role if the background processes are handled by the Client Portal and Brain?

You’ll have far less administration, monitoring and coordination to deal with. This finally frees up your time for what really matters: working with us to shape the strategy, refine creative ideas and focus on the event’s business results. Our systems reduce waiting times and eliminate unnecessary, tedious tasks, so that you have the time and energy to focus on personal interaction and professional discussions.