Készhelyzet season 2. promotional integrated campaign – Viacom Global Hungary
WTF? -> OMG! -> LOL! -> ROTFLMAO!
Our main task of „Készhelyzet with András Hajós” Season 2 promotional campaign was to announce the new season, increase awareness, activate new viewers, and distinguish the show from the competing show „Beugró”. With effective media expenditure, we needed to attract the widest possible audience.
We created tabloid-like fake news that would grab the viewers' attention and would effectively spread by themselves. We put the actors in extreme situations, and maximised the reach by writing stunning, sensationalised headlines for the photos.
Integrated campaign tools: billboards, CLP, print, banner, press, subway poster, Facebook, online, PR.
The news items that were published on news sites were read by almost 300,000 people, the fake news reached over 50,000 social media users thanks to the brilliant theme selections and characteristic actors, while the making-of video on Comedy Central's Facebook page was viewed over 80,000 times in 1 week.