Educational Roadshow

Educational Roadshow

Educational roadshow for BAT Pécsi Dohánygyárak.

BAT Pécsi Dohánygyárak aimed to educate the public about the harmful effects of smoking and introduce them to alternative solutions. To achieve this goal, we organized a roadshow with installations in 7 malls in Budapest and the countryside. 

At each location, interested individuals could watch an instructional video and then take a quiz to gain a deeper understanding of the dangers of traditional cigarettes. 

Results: Due to the higher-than-expected reach, our client ordered another series of installations for the end of the year with 5 onsite appearances, which proved to be similarly successful.