BAT Pécsi Dohánygyárak aimed to educate the public about the harmful effects of smoking and introduce them to alternative solutions. To achieve this goal, we organized a roadshow with installations in 7 malls in Budapest and the countryside.
At each location, interested individuals could watch an instructional video and then take a quiz to gain a deeper understanding of the dangers of traditional cigarettes.
Results: Due to the higher-than-expected reach, our client ordered another series of installations for the end of the year with 5 onsite appearances, which proved to be similarly successful.