Work

Redesigning from the ground up

Redesigning from the ground up

Rub & Roll Barbecue

Together with Budapest Barbecue Company, who are known for their quality American ingredients and cooking techniques, we rethought the restaurant’s visual identity, created the Rub & Roll brand, and built its communication entirely from the ground up.

We created a complete communication strategy, in which we repositioned the restaurant and redefined its target groups. As part of the identity change, we gave the restaurant a new name (Rub & Roll Barbecue), came up with a new slogan, and designed a new logo and other tools for them, such as a menu, a drink and cocktail list and a portal.