Hand in hand with the Budapest Barbecue Company, known for its high-quality American ingredients and cooking techniques, we rethought the image of the restaurant, created the Rub & Roll brand representing the American BBQ culture, and then developed its communication from the ground up.
We created a complete communication strategy in which we repositioned the restaurant and its target groups. During the change, we renamed the restaurant - Rub & Roll Barbecue - and we also designed a new logo, menu, drink and cocktail menu and a portal.
