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We created a promotional campaign with Viacom for the second season of the TV show Comedy Central Készhelyzet Hajós Andrással.
Our job was to herald the new season, increase awareness, activate new viewers and, in addition to all this, differentiate the program from its rival.
We fabricated tabloid-like, over-the-top fake news that arouse viewers’ interest and practically spread by themselves. We put the characters in extreme situations and wrote astounding, sensationalist headlines for the photos to maximize reach. The tools we used during the integrated campaign were billboards, CLP, print, banners, press, metro posters, Facebook, online and PR.
The news shared on portals was read by almost 300 000 people, thanks to the catchy topics and distinctive actors, the fake news reached more than 50 000 users on social media, and the making-of video was viewed more than 80 000 times in one week on Comedy Central’s Facebook page.