Youth activated

Youth activated

dm Integrated Campaign

advertising digital promotion

We developed an activation promotion with dm to encourage young people to try out the company’s own branded cosmetics products.

We developed an easy-entry, no-purchase-necessary mechanism which gave participants a chance to win a bathroom kit they put together online and the products they put inside it virtually. We developed creative instore, digital and outdoor solutions for the campaign.

Our campaign was awarded silver in the Most Successful Promotion of the Year 2018 competition.