Borsuli
Past events
Fókuszban az egészség
A Progressive Borsuli szeptemberi eseményén egy nagyon aktuális téma, az egészségtudatosság, a mértékletesség és a változó borfogyasztási szokások kerültek a középpontba.
Vendégeink Dr. Toldy-Schedel Emil, a Budapesti Szent Ferenc Kórház orvosigazgatója, kardiológus, Csiba-Herczeg Ágnes borszakértő és Majoros László tokaji borász, a Majoros Birtok tulajdonosa voltak.
A beszélgetés egyik központi kérdése az volt, miként változik a bor helye egy egyre egészségtudatosabb társadalomban, és milyen szerepe lehet ebben a mértékletességnek, az edukációnak és a borkultúra hagyományainak.
Az est egyik visszatérő gondolata végül a hagyomány és az új fogyasztói szokások közötti egyensúly lett. Ahogy Dr. Toldy-Schedel Emil fogalmazott: „A hagyományainkat nem ápolni kell, mert nem betegek – a hagyományainkat élni kell.”
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Mátra in a glass
We didn’t need the beach to get into the true summer spirit!
At Progressive Borsuli’s July event, the Mátra region took center stage—and in our glasses: Led by Gábor Ludányi, we explored the wines of Gobri Winery and Kerekes Vineyard during an exciting blind tasting.
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Focus on technology
Progressive Borsuli June: Focus on Technology! In the first part of the event, we welcomed our guests with a professional program. Progressive’s Creative Director, Dr. Bence Buzási, and our Group Account Director, Zoli Kovács, discussed the current role of technology and innovation in the advertising industry. In the second part of the evening, we were joined by the Szigeti Sparkling Wine Cellar from Burgenland, who had never before held a portfolio tasting in Hungary quite like the one we hosted. In line with the theme of the evening, we explored sparkling wine production technologies while tasting 10 different sparkling wines from their collection.
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Styles of Riesling
At Progressive Borsuli’s April event, the focus was entirely on Italian and Rhine Rieslings. In the first part of the evening, we were joined by Illés Winery, a first-generation boutique winery that has been producing its volcanic wines in Badacsony since 2020. The fine international selections were not left out either; in the second part of the tasting, we sampled Slovakian, Austrian, and German Rieslings.
Focus on sustainability
Progressive Borsuli March: Focus on Sustainability! In the first half of the event, we welcomed our guests with a roundtable discussion on sustainability, where we explored what sustainability means today in the wine industry, as well as on an individual and corporate level. During the evening, we introduced Steigler Winery—which has been operating organically since 2021—and its wines, as well as our latest sustainability program, the Green Academy, developed in collaboration with WWF Hungary. The international wine selection was represented by Kisbécs/Color Bar, featuring wines from Austria, Croatia, and Slovenia.
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New Year’s Champagne Tasting
Kicking off the year with a Borsuli event at Progressive! At the first Borsuli event of 2026, the spotlight was on sparkling wines: the first releases from small wineries, true rarities, and impressive tastings from Magnum bottles made for a memorable evening.
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