Budapest Airport
Full-scale organisation of the BUD75 concert

The BUD75 concert was not a traditional corporate event, but a prestigious anniversary celebration marking an important milestone in the history of Budapest Airport. The aim was to create an elegant and memorable event befitting the 75th anniversary, one that would simultaneously reflect the airport’s past, present and forward-looking brand image.

The challenge lay in staging a full orchestra concert combined with a dinner in a visual and technical setting befitting the stature of the anniversary. The venue’s characteristics, the technical requirements of the performances, the harmonisation of branding elements and the spectacular opening required coordinated planning.

Progressive built the entire concept of the event around Budapest Airport’s 75th anniversary. The brief included developing the event’s visual identity, designing the on-site presentation, and providing the technical infrastructure required for the full orchestra concert and the performances.

One of the event’s main attractions was the overture, during which a unique animation, in keeping with the brand identity, appeared not only on the LED screen but also extended across the surfaces of the organs at the venue. This solution created a unique visual experience and set a powerful, memorable atmosphere for the anniversary concert right from the start.

Throughout the entire organisation of the event, the aim was to ensure that the brand identity, the technology, the on-site visuals and the musical programme came together to form a cohesive event experience. The concert thus took place not only as a celebratory programme, but also as a premium corporate event that showcased the Budapest Airport brand in a fitting manner.

The BUD75 anniversary concert provided an elegant, spectacular and fitting setting for the celebration of Budapest Airport’s 75th anniversary. Organised by Progressive, the event served simultaneously as a prestigious corporate function, a celebratory concert and a powerful brand experience.

The unique animation, the visual design extended to the LED wall and the organ, and the technical and branding support for the full orchestra concert created a special atmosphere. The event successfully combined Budapest Airport’s anniversary message with a premium on-site presence and high-quality event technology.