Allee, winner of the Shopping Centre of the Year award, launched its spring 2025 campaign, ‘Moving with the Future’, between 1 and 30 April, showcasin...
Allee "On the move with the future" spring campaign 2025A selection of recent work shaped by bold ideas, clear strategy, and real impact. Each project reflects our approach to creating meaningful brand experiences and turning insight into results.
Allee, winner of the Shopping Centre of the Year award, launched its spring 2025 campaign, ‘Moving with the Future’, between 1 and 30 April, showcasin...
Allee "On the move with the future" spring campaign 2025
We worked on the creative concept and full production of the launch campaign for OMV’s new MyStation app. The aim of the campaign was to present the a...
Mystation app launch campaign and TVC
As Budapest Airport’s digital agency, Progressive works to keep passengers informed, promote airport services and build the brand for the long term. T...
Budapest Airport digital cooperation
We have developed a sustainable retail communication platform for the Reál Food Chain, designed to complement the brand’s nationwide presence and its...
Reál creative platform
We support Royal’s domestic social media communications with a year-round social media strategy, a refreshed visual identity and platform-specific con...
Royal social media strategy and content creation
The opening of the new HELL production facility was organized by Progressive with a large-scale, technology-driven brand experience event held on the...
Comprehensive planning and execution of the HELL giant factory opening event
We worked on the creative concept, brand identity, stand design and full-scale implementation of Deutsche Telekom’s international staff event, Telekom...
Telekom Shift
We produced an image film for Varga Winery to launch the Aranymetszés sparkling wines, entirely in-house. The aim was not a classic product showcase,...
Golden Ratio product launch image film
Launching a promotion is relatively easy. Creating one that sustains consumer interest for months on end, encourages ongoing participation and, at the...
Development of the Milka MMAX Cinema City Loyalty Promotion
The Progressive Event team was responsible for the entire professional and event management aspects of the BUD Wine Contest. Our remit ranged from dra...
Comprehensive organisation of the BUD Wine Contest Event
Progressive planned and implemented a comprehensive FMCG campaign for the launch of MAGGI’s Asian portfolio in Hungary. The project covered four produ...
MAGGI Asia launch campaign
Progressive was responsible for the TikTok campaign for HELL Sunnywood Farms’ children’s drink, which built the brand’s presence on the platform over...
Comprehensive management of SunnyWood Farms’ milk drink TikTok channel
Progressive has developed an employer branding strategy and creative platform for EY that simultaneously builds the brand, supports recruitment and cr...
Employer branding creative platform and recruitment campaign
CIB Bank and its parent company, Intesa Sanpaolo, wanted to create a large-scale international event that goes beyond the scope of traditional banking...
Organisation of the CIB Novathon Conference 2019
We worked on revamping the packaging and visual identity of the Optirex Plus eye vitamin range for Penta Pharma. The aim was to create a modern, insta...
Optirex packaging design
How can sustainability knowledge be conveyed in a corporate setting in such a way that it feels like a genuine experience rather than compulsory train...
Development of the WWF Green Academy e-learning programme
Progressive designed and produced Knorr-Bremse’s employer branding stand at the HVG Job Fair in 2017. The aim was to create an eye-catching, interacti...
Planning and implementation of the Knorr-Bremse HVG Job Fair stand
Even the strongest product benefit is of little value if customers do not understand it at first glance. For Cetebe, we developed a creative concept a...
Production of the Cetebe Long-Lasting Vitamin C TV advert
Budapest Airport celebrated its 75th anniversary in May 2025 with a gala concert featuring a full orchestra, combined with a dinner. Progressive was r...
Full-scale organisation of the BUD75 concert
For the launch of Mizo Dessert Selection, we designed the new product range’s distinctive twin-pack packaging and key visual, then built a nationwide...
Mizo Dessert Selection branding and integrated campaign
For the SciEngineering Conference 2024, we worked on organising a professional conference that brought together key players in research and developmen...
Organisation of the SciEngineering Conference 2024
How can a brand stand out in a highly competitive category featuring nearly twenty brands? For Dr. Oetker Vitalis, we created an integrated launch cam...
Development of an integrated product launch campaign for Dr. Oetker Vitalis
To mark the launch of the ROSSMANN+ loyalty programme, we created a three-part advertising film series, which, building on the concept of ‘Plus’, simu...
Creation of ROSMANN+ TVC and campaign
Progressive created the campaign for MAGGI Bouillon jarred broth, which included a TV commercial, OOH citylight displays and digital campaign material...
Planning the Maggi Bouillon TVC, OOH and digital campaign
We created a vitamin advert for Haleon’s (formerly GSK) Cetebe brand which, building on the well-known Cetebe visual identity, highlighted the benefit...
Creation of the Cetebe Sunny launch campaign and TV advert
Progressive organised an international in-house hackathon for Deutsche Telekom, providing an inspiring, friendly and intensive environment for partici...
Deutsche Telekom Hackathon – international in-house event
To promote Dr. Oetker’s fresh, ready-to-bake doughs, we created a video-based creative platform that simultaneously educated consumers, provided inspi...
The creation of Dr. Oetker Fresh Pasta TV advert
How can one communicate credibly and in a way that captures people’s attention about a health issue that is widely known yet still treated as somethin...
Production of a Rectovenal TV commercial and launch campaign
We worked with Omega Pharma Hungary on a rebranding of the HairClinic product range and its new advertising film. The aim was for the brand to retain...
Creation of the HairClinic campaign and TV advert
We worked on the Hungarian and regional adaptation of Neutrogena Hydro Boost’s international digital campaign for Kenvue. The task was not a tradition...
Development of the Neutrogena Hydroboost campaign
For Nestlé’s cereal and bar range, we created a consistent, premium visual identity that supports brand building, social media presence and trade comm...
Nestlé Cereal Content Production
We transformed Allee’s autumn 2025 ‘Colourful Personalities’ campaign into an integrated shopping centre brand experience. Progressive linked the them...
"Colourful personalities" autumn campaign 2025
We are working on the overall structure, content strategy and ongoing production of the TikTok channel for Reál Food Chain. The channel was launched b...
Real TikTok channel and content creation
On behalf of Orbico, we supported the launch of three new Milka milk drinks in Hungary. The aim of the campaign was to enable consumers to experience...
Milka milk drink launch campaign
How do you revitalise the domestic presence of an iconic international brand in a way that is both premium and resonates with the local audience? We’v...
Bols Marine’s social media strategy and content creation
Progressive supports Żubrówka’s domestic social media communications – as part of the Maspex portfolio – from a strategic, creative and production per...
Zubrowka social media strategy and content production
Progressive built Becherovka’s social media presence in Hungary from scratch: from launching the official Facebook and Instagram pages, through develo...
Becherovka social media strategy and content production
We could talk about tools in terms of complex technical specifications – or we could show how they solve real-world problems. In RYOBI’s social media...
Planning and managing RYOBI’s social media communications
We designed the packaging for Scuba Kombucha, a premium kombucha range, for natu.farm. The brand launched with three flavours – sour cherry and cascar...
Scuba packaging design
Bio-Oil is a brand that has long been known and available on the Hungarian market; therefore, the task was not to launch the product, but to breathe n...
Bio-Oil integrated campaign planning
Deutsche Telekom and T-Systems Hungary showcased their forward-looking smart city solutions at the Smart City Expo Barcelona World Congress 2016. Prog...
Telekom Smart City Barcelona 2017
Amidst the clamour of social media, the most important messages sometimes get lost. With our social media campaign for WWF Hungary, we proved that pro...
WWF Myths About Large Carnivores campaign
The BUD Aviation Ball brought together players from the aviation sector as an elegant event with a premium atmosphere. The goal was to create a memora...
Bud Aviation Ball