For Nestlé’s cereal and bar range, we created a consistent, premium visual identity that supports brand building, social media presence and trade communications all at once.
During the photo shoot, we produced images for more than 30 products across two product groups based on a shared lifestyle concept: using authentic studio photography, in-house styling and AI-accelerated post-production.
The challenge
Nestlé’s aim was to create a multi-platform visual content library that would support the marketing of its cereal flakes and bars in a cost-effective yet premium-quality manner.
The brief encompassed brand building, social media content creation and trade communications. The biggest challenge was to organise 36 different products across two product groups into a unified visual concept, whilst ensuring that the images could be used flexibly over the long term.
The approach
For the photo shoot, we chose a city-centre studio equipped with a kitchen to create a cosy, premium lifestyle setting that suited the Nestlé products. Based on the mood boards approved by the client, we sourced the props, surfaces and servingware, after which the Progressive team carried out the photography, styling and provided assistance.
Throughout the process, we used artificial intelligence not to replace the photography itself, but to speed up and optimise the post-production work. As a result, the final outcome retained the authenticity of the real product photographs, whilst the large volume of visual material was produced more efficiently.
The results
As a result of the project, Nestlé gained a consistent, premium-quality FMCG content library that can be used in communications for cereals and bars across social media, trade and other brand communication channels.
The AI-supported post-production process, based on real photography, enabled large-scale content production to be faster, more consistent and more cost-effective, whilst the images retained their natural, appetising visual quality that is true to the brand.
The aim was not just to take attractive product photographs, but to create a visual system that works consistently across multiple platforms.
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