Golden Ratio product launch image film

The brief was to create a product launch image film that presents Aranymetszés sparkling wines not in isolation, but as part of an easily relatable summer story. The brand was brought to life against the backdrop of a summer at Lake Balaton, with its sunset waterside atmosphere, sailing and shared musical experiences.

The shoot presented several production challenges. We worked both on water and on land; we had to postpone filming once due to the weather at Lake Balaton, and we had to stick to a tight schedule to capture the daytime and sunset scenes. Filming on the small sailing boat presented a particular technical challenge, as the crew had to work alongside the actors in such a way that only the story and the atmosphere remained visible in front of the camera.

We planned the shoot so that Lake Balaton’s natural light, the lakeside setting, sailing and the summer concert experience would form the visual foundation of the film. We presented the products not as forced advertising elements, but as a natural part of social moments, within a brand communication environment aimed at a responsible adult audience aged 18 and over.

Progressive’s in-house production team managed the entire production process: the creative concept, the shooting schedule, on-location execution, the coordination of water and land-based scenes, and post-production. A natural dynamic quickly developed among the cast, resulting in a film with a relaxed, endearing and authentic atmosphere.

The visual world drew on both the light-heartedness of a summer at Lake Balaton and the more elegant character of Aranymetszés sparkling wines. The scenes bathed in sunlight and sunset, the images of sailing boats, the lakeside locations and the festival setting all came together to create a brand story in which the product launch is presented in an engaging yet tasteful manner.

“We wanted the new sparkling wines to do more than just start their journey from a shelf; we wanted them to have a story, an atmosphere, a community. That’s why we decided to link the sparkling wine launch with the first stop of the summer concert series. Music and wine have always gone hand in hand for us – and now we’re combining them in a slightly more festive way,” said Ottó Ádám, marketing manager at Varga Winery.

The finished film wove together the launch of Aranymetszés sparkling wines and the communications for the Varga Balatone Festival into a single, memorable story set on Lake Balaton. The end result was a fresh, summery image film that does not merely showcase the products, but positions them as a brand experience.

In-house production ensured that the creative concept, filming and post-production followed a consistent visual direction. As a result, the film served simultaneously as a product launch tool, festival communication content and a campaign film reinforcing the Varga Winery’s summer brand identity.