As Budapest Airport’s digital agency, Progressive works to keep passengers informed, promote airport services and build the brand for the long term. Through multi-channel campaigns, social media content and performance-based solutions, we help ensure that the airport’s online presence operates effectively in both business and communications terms.
The challenge
Budapest Airport’s digital communications are aimed simultaneously at domestic travellers, international tourists, business partners and the target groups using the airport’s services. As a digital agency, we are developing a strategy that clearly manages passenger information, encourages the use of airport services and, at the same time, strengthens the Budapest Airport brand in the long term.
The approach
We support Budapest Airport’s digital presence through a multi-channel marketing strategy. We use performance campaigns to help achieve direct business objectives, such as promoting airport services, whilst our social media communication focus on educating passengers, showcasing new flights and presenting the brand in a relatable way. We transform complex airport information into easily digestible, visually striking and platform-specific content.
The results
Budapest Airport’s online communications are consistent, targeted and commercially effective. Data-driven performance campaigns and a continuous social media presence work together to promote the airport’s services, improve the passenger experience and strengthen the brand’s reputation. This collaboration is a good example of how a digital agency can simultaneously serve business, educational and brand-building objectives.
We support Budapest Airport’s digital presence through multi-channel campaigns, performance-based solutions and social media content, ranging from passenger information to the promotion of services.
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