Mizo
Dessert Selection branding and integrated campaign

Our task was to deliver the full-scale launch of Mizo’s new curd dessert range, created to appeal to a younger target audience. We needed to develop a packaging and communication system that highlighted the five dessert-inspired flavours, the distinctive twin-pack format and the product’s premium positioning. In addition to the packaging, key visual and campaign message, we were also responsible for planning the nationwide online and offline campaign assets.

We built the creative concept around a simple insight: when a dessert looks this good, everyone wants a taste. We therefore connected the special two-piece packaging with the idea of sharing, captured by the campaign line “There’s some for you too.”

The unified visual identity appeared across billboards, citylights and online platforms, while product trial was encouraged through sampling activations, hostess promotions and a prize draw offering pairs of cinema tickets.

The integrated launch campaign created a consistent and distinctive presence for Mizo Dessert Selection. The prominent twin-pack packaging, clear creative message and nationwide media presence effectively introduced the new product format and its five flavour variants. The activations and prize draw directly supported product trial and helped engage a younger audience.