German Telekom
Telekom Smart City Barcelona 2017

The Smart City Expo Barcelona World Congress is one of the world’s leading professional events for smart cities, where international exhibitors showcased the technological solutions shaping the cities of the future. Amidst this strong field, we had to create a stand concept that would highlight Deutsche Telekom’s smart city services and make their benefits easily understandable to the professional audience.

The challenge was to ensure that the smart city solutions were not presented as abstract technological promises, but as tangible, hands-on experiences relevant to everyday urban life.

Progressive designed a stand that served both as a professional exhibition space and an interactive smart city experience. Devices demonstrating smart city solutions at the stand showcased how these technologies can make cities safer, more economical and more liveable.

Alongside the physical demonstrations, our digital team developed a special, gesture-controlled virtual presentation. Integrated into the surroundings of the new Telekom headquarters currently under construction in Budapest, the interactive presentation showcased individual smart city services, enabling visitors to understand how the technology works through a specific urban scenario.

Deutsche Telekom’s stand became one of the most engaging attractions at the Smart City Expo Barcelona World Congress. The services showcased at the exhibition were not merely presented in a static format, but could also be tried out in real time.

The international exhibition stand, created by Progressive, successfully combined smart city technology, interactive digital demonstrations and the brand experience. The project helped Deutsche Telekom to showcase its smart city solutions with a strong professional presence at one of the industry’s most important international events.