Event

The Progressive Event team plans and organises corporate events, brand events, conferences, internal company events and promotional activities. We don’t just organise things to ensure everything runs smoothly: we develop a creative concept, narrative structure, content and communication strategy for and around the event, so that the gathering becomes a genuine brand experience.

In addition, we provide communication support from pre-event communication through to content generation and post-event communication, and we plan events as part of an integrated communication strategy, ensuring they are properly embedded within the wider context. Our working method, supported by the Client Portal and Progressive Brain, makes the process transparent, allowing us to focus more attention on what makes the event memorable: the people, the experience and the precisely defined business objective.

Event strategy, creative concept and end-to-end management, all handled by a single team, to ensure that your event not only takes place but also leaves a lasting impression on your audience.

I'll send you the event brief
BUD rendezvény belépőkártya és nyakpánt egy céges eseményen
Színpadi előadó és koncertprodukció egy márkaeseményen
BUD Hell German Telekom Budapest Airport CIB Bank BUD Hell BUD Hell German Telekom Budapest Airport CIB Bank BUD Hell

Areas of service. We make the most of every encounter

Brand events and consumer engagement initiatives

“A good event doesn’t start with the décor, but with a clear understanding of the kind of connection we want to create.”

Richárd Lengyel, Business Unit Director, Partner

The power of live communication lies in the brand’s ability to engage with its audience in person. For consumer events, BTL activities and brand activations, we therefore do not think in terms of separate programme elements, but rather as a complete journey: invitations, venue, creative mechanisms, visual identity, hosts and hostesses, data collection and follow-up communication are all integrated into a single system. In this way, the activity is not just a one-off presence, but a memorable and measurable brand connection.
Corporate and internal company events

“An in-house event works when colleagues are present not as spectators but as participants.”

Member of the Progressive Event team

Whether it’s a kick-off event, a strategic meeting, an awards ceremony, a team-building session or an in-house conference, the most important question is not simply where and when the event takes place. What matters is what message needs to be collectively understood, what kind of energy needs to be created, and how all of this fits in with the corporate culture. We coordinate the concept, content, programme structure, visual framework and technical execution to ensure the event becomes a truly shared experience.
Conferences, workshops and hybrid events

“A good conference is not a series of presentations, but a story designed to capture the audience’s attention.”

Member of the Progressive Event team

When it comes to conferences and workshops, the professional content, the structure of the presentations, visual aids, on-site technical support and the participant experience are all equally important. For digital and hybrid events, it is particularly important that online participants are not treated as a secondary audience. We are exploring solutions where the offline and online experiences complement one another, ensuring that the narrative remains clear, engaging and easy to follow for all participants.

The usual routine of organising events…

Without a logistics concept: when everything is technically in order, but the event says nothing about the brand and leaves no lasting impression on those taking part.

Sub-tasks to be broken down: when the venue, technology, content, guest services, creative materials and follow-up communications are all managed separately, so it is up to the client to bring everything together.

The loss of human focus: when, amidst the pressure of organising, the very things that make the event worthwhile are lost: the chance to meet, the sense of involvement, the shared experience and the genuine connection with the brand.

…and our approach to organising events

A strategy for creating a memorable experience from the very first moment: We don’t just organise events; we seek to identify which business and communication objectives should be transformed into an experience. The target audience, the message and the desired impact determine the concept.

Creative dramaturgy: An event works when it has a clear arc. From the moment guests arrive, through the key moments, right through to the follow-up communications, we design the participant journey so that every element reinforces the same brand experience.

Human relationships and genuine presence: We believe that the power of live communication lies in face-to-face interaction. That is why we organise every detail of the event with the aim of ensuring that participants are engaged, connect with one another and take away lasting memories.

Transparent, controlled implementation: The Client Portal allows you to track tasks, deadlines and approvals, meaning less time is spent on coordination and more can be devoted to fine-tuning the content, creative aspects and user experience.

Measurable impact: The impact of the event does not end at the venue. Based on registration figures, activity levels, satisfaction ratings, leads, social media reach and follow-up results, it is also possible to assess the event’s business and communications performance.

Related work

All Event references
Telekom SHIFT employer branding rendezvény event branding vizuális háttérrel

We worked on the creative concept, brand identity, stand design and full-scale implementation of Deutsche Telekom’s international staff event, Telekom...

Telekom Shift
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We're always excited to hear from people who believe in what they're creating.

Lengyel Richárd

Lengyel Richárd

Business Unit Director, Partner

This is how we work
together

How does an event project get off the ground at your organisation?

We begin every event by gaining a clear understanding of its purpose. First, we clarify who we want to reach, what message needs to be conveyed, what kind of experience we want to create, and what business or organisational outcomes we expect from the event. Only then do we move on to the practical details: venue, programme, technical requirements, visual design and event management.

What sort of events does Progressive organise?

Consumer events, customer events, internal company events, conferences, workshops, exhibition stands, festival activations, webinars and hybrid events.

Do you also help with the creative concept?

Yes. We also design the visual and content-based concept for the event, ensuring that it is not only well-organised but also has a strong communicative impact. We start with the objective, the audience and the brand’s character to develop the creative concept, which we then translate into the venue, programme, content and the participants’ experience.

What does ‘end-to-end management’ mean for you?

From concept development through venue selection, technical planning, content development, guest management and production, right through to the day-to-day coordination of the event, we manage the entire process within a single system. This means you don’t have to coordinate separate suppliers yourself, but instead work with a transparent, accountable team.

Why is dramaturgy important at a corporate or brand event?

This is because participants do not experience the event as a list of tasks, but as a story. Good dramaturgy helps to ensure that attention is maintained throughout, that the key messages build on one another in a clear way, and that the important moments truly make an impact.

Do you have a digital solution for registration and participant management?

Yes. The Progressive Event Platform is a white-label, comprehensive event management system. Guests can register, provide advance details (such as parking, food allergies and special requirements), put together their own programme, book meetings or even order food. During the event, the daily programme and schedule can be updated in real time, and afterwards, participants can access summaries, presentations or content relevant to them in a personalised way.

Can you organise hybrid or online events as well?

Yes. For virtual and hybrid events, we use our own Progressive Event Platform, so we don’t just stream the event, but build a complete digital experience for participants around it. We make sure that online participants are not treated as a secondary audience: they should engage with the content, the programme and the other participants just as much as those who are physically present.

Can you do live broadcasts as well?

Yes. In our own studio, we can produce a full-scale live broadcast using either real or virtual sets. This is particularly useful for digital conferences, executive announcements, hybrid events or internal corporate communications where a professional visual style, a stable technical infrastructure and the personal touch of a live presentation are essential.

How can an internal corporate event be made credible?

By not treating it as a show imposed from the outside, but by taking our cue from the corporate culture, the employees’ circumstances and the message we wish to convey. A kick-off event, awards ceremony or internal conference works well when colleagues understand why they are there and can connect emotionally with the shared goal.

How can the success of an event be measured?

Success can be measured by the number of participants, registrations, activity levels, satisfaction feedback, leads, social media reach or business follow-up results. During the planning stage, we work together to define what impact we expect the event to have, as this also helps with creative and organisational decisions.

Why is post-event communication important?

Because the impact of the event doesn’t end at the venue. Follow-up communication helps to prolong the experience, engage participants, repurpose content and turn the connections made into business results.

What is my role as a client in this process?

Your job isn’t to put out organisational fires; what really matters is working together. The Client Portal makes tasks and approvals transparent, whilst we coordinate the process so that you can focus your energy on strategic decisions, fine-tuning the content and shaping the participant experience.