Mystation app launch campaign and TVC

For OMV, the launch of the MyStation app represented not only the introduction of a new digital product, but also a shift in approach to the customer experience. The challenge was to present a complex, multi-functional platform – integrating the SuperShop loyalty programme, discounts and personalised offers – in a way that was clear, dynamic and in line with today’s expectations. Furthermore, the campaign had to both educate and engage users across multiple channels with a consistent message.

The central idea of the campaign was that, using the OMV MyStation app, users can redeem their collected points for experiences and little treats. Rather than presenting the app as a list of features, we illustrated its benefits through a range of customer personas and everyday situations.

Progressive was responsible for developing the creative concept and the entire production process, including direction. The dynamic, fast-paced storytelling of the films linked situations at OMV filling stations with the app’s practical and experience-based features, whilst the communication remained consistent across TV, radio, digital, OOH and POS channels.

The integrated campaign provided a clear, multi-channel launch for the OMV MyStation app. The communication strengthened OMV’s digital presence, modernised the perception of its loyalty programme, and linked the new platform to the everyday benefits of shopping at petrol stations.

The campaign showcased the app’s features in real-life scenarios, presenting the MyStation app not as an abstract digital innovation but as a practical, easy-to-use travel companion for motorists.