Planning and managing RYOBI’s social media communications

RYOBI is one of the leading brands in the DIY gardening and home renovation sector, offering power tools, cordless systems and garden machinery to domestic consumers.

One of the biggest challenges in social media communication was to present the technical benefits and features of the products in a way that would be eye-catching, easily digestible and inspiring on platforms such as Facebook and Instagram. The communication had to go beyond traditional product demonstrations: it needed to present genuine ideas, project tips and real-life usage scenarios for the target audience interested in DIY.

Progressive supports RYOBI’s social media presence in Hungary with a constantly updated content strategy. As part of this collaboration, we regularly produce Facebook and Instagram posts, video content, creative concepts and campaign materials.

In our content planning, we place particular emphasis on practical usage scenarios, seasonal themes and showcasing the everyday applicability of the products. The aim of our communications is to position RYOBI not merely as a tool brand, but as a trusted partner in the world of home projects.

The brand’s communication is also regularly supported by influencer collaborations. Progressive is responsible for the full coordination of these collaborations, from selecting influencers through to content planning and the execution of activities. Short-form content further boosts the brand’s visibility, whilst platform-specific communication helps to increase reach and engagement.

Thanks to this long-term partnership, RYOBI has established a stable and popular social media presence in Hungary. Regular, target-group-specific content fosters an ongoing connection with the community interested in DIY and gardening, whilst helping to increase brand awareness.

Influencer activities and creative content optimised for the platform help to expand reach and reinforce RYOBI’s position as a practical, innovative and reliable expert.